Next on CLBR: Crisis PR, ACTA, Privacy and More

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FEATURED SEGMENT (TWO) – BRENDA CHRISTENSEN ON CRISIS PR

With over 25 years of high tech corporate communications and public relations experience, Brenda has successfully created and managed global messaging campaigns for such prestigious companies as Secure Computing, Panda Software, Maximizer Software, GoldMine Software, NEC, DTK Computer, Wang Laboratories, Symplex Communications and General Motors Robotics.

As PR Director for Secure Computing, she orchestrated a successful post-acquisition restructuring of global public relations, and initiated several thought leadership campaigns with media placements in CNN, NPR and hundreds of media outlets worldwide.

At leading antivirus provider Panda Software as PR Director, her team successfully launched a leading edge artificial intelligence “zero-day attack” solution, resulting in multiple prestigious product awards, including PC World’s coveted “Best Buy.” Her success at Panda resulted in over 84,000 media outlet placements, including DowJones.com, Financial Times and CNN, reaching millions worldwide in less than one year.

Previously, as V.P., Corporate Marketing and Corporate Officer for Maximizer Software, Brenda successfully took the company public and orchestrated two separate successful public fundings of both $10 million and $15 million, respectively. In addition to providing strategic business counsel as Corporate Officer, her corporate marketing responsibilities at Maximizer included worldwide strategic planning and implementation of investor relations, public relations and external communications.

As Director of Public Relations for GoldMine Software for seven years, she built and directed an internal PR team which garnered more than 100 product and corporate awards, including four consecutive PC Magazine “Editors’ Choice” awards and the software industry’s most acclaimed award – the Software Publisher Association’s “Codie.”

SUSAN G KOMEN FIASCO AS LESSON 

  • KOMEN/PLANNED PARENTHOOD FALL OUT

http://videocafe.crooksandliars.com/david/emails-show-handel-behind-komens-planned-par

http://videocafe.crooksandliars.com/karoli/karen-handel-komen-was-trying-move-neutral-

http://motherjones.com/politics/2012/02/komen-board-bias-planned-parenthood

  • WHERE KOMEN WENT WRONG

A Primer for Crisis PR

Susan G. Komen Race For The Cure & Planned Parenthood: A Case History In Awful Communications Strategy

Komen’s Four Communications Strategy Mistakes: How To Make A Communications Disaster Even Worse

Three Important PR Lessons From This Week’s Komen, Sierra Club Scandals

After Changing Course On Planned Parenthood, What Susan G. Komen Should Do Now

  • THIS CAN HAPPEN IN TECH

Into the Breach: Protecting the Brand When Data Loss Is the New Normal

  • BE CAREFUL WITH YOUR WOODY IN SOCIAL MEDIA

Woody Harrelson’s Attempt To Promote New Movie On Reddit Goes Horribly Wrong

SEGMENT ONE – NEWS UPDATE

Online Censorship

(1) Twitter & Google v. Government Censors  (Cyber Report)

(2) India 

(3) This Week in Censorship Online:  Oman, South Korea and China Crack Down on Dissent (EFF)

What is ACTA and Is it Worse Than SOPA

See ACTA Notebook

Privacy – Google and EU Updates

See Cyber Report (here)  and (here)


PLUS

NFL Offsides on Chrysler Halftime Ad and

9th Circuit Decision over California Prop 8