Mobile Payments Notebook

Mobile Commerce and Engagement Stats

Mobile Industry Stats

UK Stats

    • 24% of U.K. consumers have used a smartphone to access web sites while shopping, of which 50% accessed retail websites and 48% social media sites (Source: eDigitalResearch and IMRG Survey, 2011)
    • 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile (Source: eDigital Research and IMRG Survey, 2011)
    • 55% of U.K. consumers have seen a QR code while shopping and 33% of shoppers who have seen a QR code have scanned one (Source: eDigital Research and IMRG Survey, 2011)
    • It is predicted that there will be 20.76 million m-commerce users in the UK in 4Q11 (Source: Mobile Consumer Trends, 2011)
    • 69% of the “on-the-go” U.K. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
    • Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed (Source: Global Consumer Survey from MEF, 2011)
    • 13% of UK consumers have made a purchase on their mobiles, and 19% have used them to compare prices and look at product reviews while out shopping (Source: Toluna / Econsultancy)
    • 48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future (Source: eDigitalResearch, 2011)
    • 50% of UK smartphone owners report shopping from their mobile device, with 11% doing so on a weekly basis (Source: Portaltech and eDigitalResearch, 2011)
    • It is predicted that 10% of UK shoppers will be doing their 2010 holiday shopping via mobile this year (Tesco Direct)
    • UK Mobile Internet sales could double in the next three years. By 2013, mobile internet sales could reach as much as £275m, 4% of online retail spending, up from £123m currently (Verdict & Ovum, 2010)
    • 42% of UK shoppers have used their mobile phones while shopping offline (Rich Relevance, 2010)
    • 51% of UK mobile phone owners (23 million people) are now using their devices for mobile commerce (IAB, 2010)
    • 18% of UK mobile phones are smartphones (GfK Group, 2010)
    • European shoppers who used mobile in some part of the research and purchase process spent 15-30% more than those who used just one channel (IDC, 2010)
    • UK Smartphone users are 63% more likely to engage with m-commerce (IAB, 2010)
    • More than 40% of UK merchants expect plan to have a transactional mobile site or application within the next year (IAB, 2010)
    • 4.2 million UK consumers per month are using the mobile internet to visit retailers’ websites (GSMA and comScore, 2010)
    • There has been high recent ecommerce growth in the UK. Online spending by UK consumers reached £5 billion in July 2010, 14% rise on June 2010 and 18% increase on July 2009 (IMRG and Capgemini e-Retail Sales Index, 2010)
    • In France, 57% of businesses polled by Le Journal du Net in late 2010 said mobile services would be their most promising sector in 2011 (as reported by eMarketer, 2010)

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