Rubicon Project Featured in NYT Piece on Privacy

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YOU FOR SALE

Your Online Attention, Bought in an Instant

. . . One big player in this space is the Rubicon Project. Never heard of it? Consider this: Rubicon, based in Los Angeles, has actually eclipsed Google in one crucial area — the percentage of Internet users in the United States reached by display ads sold through its platform, according to comScore, a digital analytics company.

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