A coalition, that included the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the National Business Coalition on E-Commerce & Privacy Direct Marketing Association, the Interactive Advertising Bureau and MPA—Association of Magazine Media issued a stern response to the report, stating:
the recommendations are unworkable and could create market confusion for businesses trying to implement best practices in their mobile business. These recommendations, which openly conflict with developing consensus standards and are not grounded in any apparent legal authority, go well beyond existing requirements under California law, as well as Federal law, and will inevitably impact countless entities that are not subject to California’s Online Privacy Protection Act.
Maryland AG and NAAG President Gansler Creates Privacy Enforcement Unit
Maryland Attorney General and President of the National Association of Attorneys General Doug Gansler has followed California’s lead and launched a privacy enforcement unit.