Another FTC Checked Swing on Endorsement Guidelines Enforcement

FTC Issues No Action Letter to Nordstrom Rack After “Tweet Up” Promotion Investigation

In a February 22, 2013 letter to Nordstrom Rack, the FTC once again declined to take action  over social media violations of its Endorsement Guidelines, due to:

  • the limited nature of the event at issue,
  • the fact that several social media influencers who posted content about the preview did disclose that Nordstrom had provided them gifts at the preview; and
  •  Nordstrom’s having revised its written social media policies to adequately address our concerns.

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  1. Pingback: Inside Sony/Deutsch LA Consent Decree: FTC Cracks Whip on Endorsement Guidelines in Social Media | Cyber Report

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