New gTLDs Spur New Association, Preregistrations

dna trioDomain Name Association Launches, Pushes for Greater Awareness of New gTLDs

The Domain Name Association launched last week with founding members consisting of ARI Registry Services, Demand Media, Donuts, FairWinds Partners, Go Daddy, Google, Momentous, United TLD, WhatBox?, DomainsBot Inc., Minds + Machines, and RightOfTheDot, LLC.  In its press release, the DNA explained:

The domain name industry sorely lacks a vocal advocacy body that is prepared to fight for our commercial interests, and this is the gap the Domain Name Association is going to fill as the first-ever domain name industry trade group

The DNA’s first priority will be to educate Internet users around the world about new Top-Level Domains. Many Internet users are unaware that these changes are coming and they may be confused when they first arrive. The DNA is already working to develop educational resources and campaigns to prepare end users for these changes and ensure the success of the new domains. An example of the group’s efforts is the informative website whatdomain.org, an educational resource about the new Top-Level Domain program.

ICANN Highlights Entrepreneurs Behind new Top gTLDs as Pre-Registrations Surpass 3.8 Million

ICANN launched a video series on the entrepreneurs behind the new gTLDs starting off with .xyz’s  27-year founder Daniel Negari, which caused preregistration for his domains to skyrocket.  Overall, 1and1..com reports over 3.8 million pre-registrations for all new gTLDs with the most popular including .app, .blog, .buy, .cars, .fashion, .mobile, .news, .sale, . tech and .web.

Other new gTLD pioneers include Artemis’ Alex Stamos (.Secure) and the Daniel Schindler, Co-founder of Donuts.com which has 307  applications.