The Battle over Adblocking with PageFair’s Johnny Ryan
It is estimated that 26.3% of internet users will be using adblocking technology this year with a resulting loss in revenue in excess of $22 billion. See The Looming Battle Over Ad Blocking.
Dr Johnny Ryan (@) is Head of Ecosystem for PageFair where he works with global stakeholders to sustain the open Web beyond blocking. His previous roles include being Chief Innovation Officer of The Irish Times.
Dublin-based PageFair is the leader in ad block solutions for website publishers. PageFair Analytics is used by over 2000 publishers to measure their exposure to ad blocking. PageFair technology is used by many premium publishers to restore blocked ad inventory. PageFair Ads is a self-serve advertising platform that displays non-intrusive ad formats to ad block users.
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