FTC and Influencer Marketing
with Jeffrey A. Greenbaum
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Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to discuss the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing.
Topics Covered
- State of the FTC
Joseph Simmons (Chair) and Rohit Chopra nominated, with Noah Phillips expected.
- FTC Releases
2009: Updated FTC Endorsement Guidelines
2013: Updated Dotcom Disclosure Guidelines
2016: Native Advertisements Guidelines
2017: Endorsement Guides: What People Are Asking
- Enforcement
2014: Sony/Deutch LA
2016: Lord and Taylor; Warner Brothers
- 2016 Public Citizen Complaint over Influencers
- April 2017 Social Media/Influencer Guidance/Enforcement
Guidance for Influencers and
Warning Letters to Influencers and Marketers
Letters reportedly went out to Kim Kardashian, Kylie and Kris Jenner, A$AP Rocky, David and Victoria Beckham; actresses Anne Hathaway, Blake Lively, Ashley Benz, Shay Mitchell, and Lucy Hale; models Bella and Gigi Hadid, Irina Shayk, Emily Ratajkowski, Naomi Campbell, Chrissy Teigen, and Heidi Klum; Scott Disick, Pharrell, Steph Curry, Zlatan Ibrahimovic, Drake, One Direction members Louis Tomlinson and Niall Horan; and Jennifer Lopez. - September 2017 Additional Warnings and CSGOLotto Enforcement
Jeffrey A. Greenbaum
Managing Partner of Frankfurt Kurnit
Website / @FrankfurtKurnit and @jeffgreenbaum
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law. Best Lawyers in America has twice named him “Advertising Lawyer of the Year” for the New York metro area.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, social media, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA Leading Lawyers for Business, The Legal 500, and Super Lawyers.
Mr. Greenbaum is a graduate of Brandeis University and Columbia University School of Law. He is a member of the Dean’s Advisory Council at the University of Michigan Law School. He has also served as an adjunct faculty member at Parsons School of Design. He is admitted to practice in New York.
Post Script
UPCOMING SHOWS
- Jan 31: TBA
- Feb 7: TBA
- Feb 14 – David Talbot, Harvard University’s Berkman Klein Center for Internet and Society on their report onCommunity-Owned Fiber Networks: Value Leaders in America
- March 14 – Ann Ravel, Fmr Chair, Federal Elections Commission on Regulating Online Political Ads
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