Jeffrey Greenbaum and I will be presenting a webinar on Social Media Influencers and the FTC on Thursday, April 26th at Noon Pacific.
The Federal Trade Commission is paying increased attention to social media influencer marketing. After a series of warnings, the FTC has begun enforcement actions against influencers and their advertisers. What do influencers need to do to avoid falling into the FTC’s crosshairs?
The event is sponsored by the California Lawyers Association’s IP Section’s Technology, Internet and Privacy Subcommittee which I chair. You can register for the program here.
Jeffrey Greenbaum is the Managing Partner at Frankfurt Kurnit Klein & Selz and the Chair of the Global Advertising Lawyers Alliance. A decade ago we did a number of panels together on FTC advertising rules and it was great fun, in part because Jeffrey is an outstanding presenter.
You can get a preview of our presentation by listening to our recent discussion of this topic on Cyber Law and Business Report.