Darth Vader

The Looming Battle Over Ad Blocking

The Looming Battle Over Ad Blocking Part 1:  The Numbers eMarketer projects that nearly 1/3 of American internet user will use an ad blocker by next year.  YEAR  USERS  PCT OF INTERNET USETS  2014  39.7 million 15.7%  2015  51.9 million  20.0%  2016  69.8 million  26.3%  2017  86.6 million  32.0% HubSpot reports that Ad-Blocking cost the…

Process Lea in A Chorus Line

Websites Fight Back Over Ad Blocking

Websites Fight Back Over Ad Blocking The online advertising industry is growing increasingly concerned over the growth in the usage of ad blocking software.  This is especially true in light of the findings from the 2015 DCN Consumer Ad Block Report and the Page Faire – Adobe 2015 Ad Blocking Report Ad Blocking by the Numbers Among…