WB Caught in Shadows by FTC Warner Brother’s popular video game Shadow of Mordor got a new audience – the Federal Trade Commission. WB promoted the game using paid influencers to post positive reviews on YouTube. This including hiring influential gamers to post videos promoting Shadow of Mordor – videos that ultimately yielded more than 5.5…
ICANN at 15 and California’s New Political Blogger Rules Podcast: Play in new window | Download (53.0MB) [Don’t forget to download the WebmasterRadio Mobile App so you can listen wherever you go]. ICANN at 15 with John Jeffrey CLBR preview blog post It was a special treat to go inside ICANN and meet with John Jeffrey, ICANN’s longtime General…
Ann Ravel Talks to Cyber Law and Business Report About Blogger Guidelines California’s Fair Political Practices Commission (FPPC) has adopted a proposal that would require either reporting payments made to bloggers or disclosing that payments were made in conjunction with the blog or video post. The proposal is based largely on the FTC approach…
I was the final part of a panel on Blogger Liability at RightOnline sponsored by Americans For Prosperity. Below are the Prezi slides .
FTC Issues No Action Letter to Nordstrom Rack After “Tweet Up” Promotion Investigation In a February 22, 2013 letter to Nordstrom Rack, the FTC once again declined to take action over social media violations of its Endorsement Guidelines, due to: the limited nature of the event at issue, the fact that several social media influencers…
AT&T Folds on FaceTime AT&T’s announcement that it would penalize users with unlimited data plans who use Apple’s FaceTime video-conferencing app by requiring that they purchase unlimited voice plans triggered swift condemnation. Matt Wood, policy director of Free Press, called this a clear violation of the FCC’s Net Neutrality Rules particularly as it is applied…
The Proposal “In order for people to really know whether they can have faith and trust in the independence of recommendations they are receiving, they have to be aware” of any payments, she said. Currently, campaigns are required to report to the state any payments they make to Internet sites. But they can hide such…
ILC Publishes Article on The Development of the Affiliate Marketing Model ECLP_December 2010_Kelley
FTC Tags Reverb Communications for Astroturfing Public Relations firm Reverb Communications became one of the first companies to enter a consent decree under the new FTC Blogger Endorsement Guidelines after the FTC charged it with using its employees to post favorable reviews for clients. Under the consent decree, Reverb and its owner must remove any…
Websites and Bloggers Targeted By Newspaper Chain; States Split on Shield Law Stevens Media, through a Nevada company known as Right haven, LLC, has filed approximately 11 copyright infringement lawsuits against bloggers and websites. Stevens Media, which owns Newspapers in 9 states including its flagship the Las Vegas Review , has assigned copyrights to some…
Cyber Report 