FCC Denies Petition to Implement Do Not Track

FCC Denies Petition to Implement Do Not Track Invoking the Federal Communications Commissions Net Neutrality order, Santa Monica-based Consumer Watchdog petitioned the FCC to “initiate a rulemaking proceeding requiring ‘edge providers’ (like Google, Facebook, YouTube, Pandora, Netflix, and LinkedIn) to honor ‘Do Not Track’ Requests from consumers.” The FCC declined the invitation, explaining that in…

Gloves Come Off in Do Not Track Battle

For several years now, the online ad industry, internet browser suppliers and others have engaged in a debate over the appropriate standards for a “Do Not Track” protocol.  The Digital Advertising Alliance, has established a self-regulatory program to enable consumers to opt-out of tracking with participating companies.  The stumbling point in the debate with browser…