FTC Releases Disclosure Guide for Influencers

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure…

FTC Releases Cybersecurity Basics Fact Sheets

The Federal Trade Commission has released a series of fact sheets and an introductory video on cybersecurity basics. The factsheets begin with the NIST Cybersecurity Framework which gives businesses an outline of best practices to help decide where to focus time and money for cybersecurity protection. Other topics covered are: Cybersecurity begins with strong physical security Ransomware Phishing…

FTC Releases Data Breach Response: A Guide for Business

The Federal Trade Commission has released a short guide for businesses on steps to take once a breach has occurred. The guide is below.  For advice on implementing a plan to protect consumers’ personal information, to prevent breaches and unauthorized access, check out the FTC’s Protecting Personal Information: A Guide for Business and Start with Security:…

FTC Spells Out Native Advertising Enforcement Policy

FTC Spells Out Native Advertising Enforcement Policy For the past several years, the FTC has expressed increasing concern over the use of “native advertising” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  This week the FTC spelled out its enforcement position on native advertising,…