databreach

FTC Releases Data Breach Response: A Guide for Business

The Federal Trade Commission has released a short guide for businesses on steps to take once a breach has occurred. The guide is below.  For advice on implementing a plan to protect consumers’ personal information, to prevent breaches and unauthorized access, check out the FTC’s Protecting Personal Information: A Guide for Business and Start with Security:…

SANTA MONICA – 58o

FTC Spells Out Native Advertising Enforcement Policy

FTC Spells Out Native Advertising Enforcement Policy For the past several years, the FTC has expressed increasing concern over the use of “native advertising” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  This week the FTC spelled out its enforcement position on native advertising,…

dot-com-cover

FTC Updates Dot Com Disclosure Guidelines

FTC PRESS RELEASE FTC Staff Revises Online Advertising Disclosure Guidelines “Dot Com Disclosures” Guidance Updated to Address Current Online and Mobile Advertising Environment The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Updating guidance known as Dot Com Disclosures, which was…

mobile app ftc

FTC Guide on Marketing Mobile Apps

FTC Guide on Marketing Mobile Apps The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps.  The FTC’s new publication, “Marketing Your Mobile App:  Get It Right from the Start,” notes that there are general guidelines that all app developers should…