FTC Releases Disclosure Guide for Influencers

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure…

FTC Releases Cybersecurity Basics Fact Sheets

The Federal Trade Commission has released a series of fact sheets and an introductory video on cybersecurity basics. The factsheets begin with the NIST Cybersecurity Framework which gives businesses an outline of best practices to help decide where to focus time and money for cybersecurity protection. Other topics covered are: Cybersecurity begins with strong physical security Ransomware Phishing…

FTC Releases Data Breach Response: A Guide for Business

The Federal Trade Commission has released a short guide for businesses on steps to take once a breach has occurred. The guide is below.  For advice on implementing a plan to protect consumers’ personal information, to prevent breaches and unauthorized access, check out the FTC’s Protecting Personal Information: A Guide for Business and Start with Security:…

FTC Spells Out Native Advertising Enforcement Policy

FTC Spells Out Native Advertising Enforcement Policy For the past several years, the FTC has expressed increasing concern over the use of “native advertising” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  This week the FTC spelled out its enforcement position on native advertising,…

FTC Updates Dot Com Disclosure Guidelines

FTC PRESS RELEASE FTC Staff Revises Online Advertising Disclosure Guidelines “Dot Com Disclosures” Guidance Updated to Address Current Online and Mobile Advertising Environment The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Updating guidance known as Dot Com Disclosures, which was…

FTC Guide on Marketing Mobile Apps

FTC Guide on Marketing Mobile Apps The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps.  The FTC’s new publication, “Marketing Your Mobile App:  Get It Right from the Start,” notes that there are general guidelines that all app developers should…

FTC Guidelines re Free

§ 251.1 The guide. (a) General. (1) The offer of “Free” merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise or service with the purchase of some other article or service has often been found to be a useful and valuable marketing tool. (2) Because the purchasing public continually…

FTC GUIDES AGAINST DECEPTIVE PRICING

FTC GUIDES AGAINST DECEPTIVE PRICING Sec 233.1 233.2 233.3 233.4 233.5 Former price comparisons. Retail price comparisons; comparable value comparisons. Advertising retail prices which have been established or suggested by manufacturers (or other nonretail distributors). Bargain offers based upon the purchase of other merchandise. Miscellaneous price comparisons. Authority: Secs. 5, 6, 38 Stat. 719, as…