On Wednesday, July 27, I will be presenting at the California Lawyers Association IP Section’s conference on IP and the Internet, on the topic of the FTC and Online Reviews. Participation is virtual. 2022 IP AND THE INTERNET JULY 27 @ 9:00 AM – 5:00 PM Schedule Link Registration Link See also:
The Federal Trade Commission’s Dot Com Disclosure guidelines, first issued in 2000 and updated in March 2013, have explained how to make consumer disclaimers on various digital platforms. The FTC has just announced that it is seeking to modernize the guidelines and its press release says it all – FTC Looks to Modernize Its Guidance…
When the Federal Trade Commission (FTC) actually has guidelines concerning the use of a particular word, that would suggest caution in using that word. In this case, the word is “Free” and the FTC has guidelines concerning its usage which boils down to one sentence – “free” should mean “free”. Anyone watching this year’s exciting…
Fashion Nova, an online fashion retailer, agreed to pay $4.2 million as part of a consent decree with the Federal Trade Commission (“FTC”) in which it will be prohibited from suppressing customer reviews of its products. The FTC alleged in a complaint that Fashion Nova misrepresented that the product reviews on its website reflected the views of…
The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure…
The Internet Law Center’s award-winning newsletter featuring the debate over online privacy sparked by the California Consumer Privacy Act is below.
The Federal Trade Commission has released a series of fact sheets and an introductory video on cybersecurity basics. The factsheets begin with the NIST Cybersecurity Framework which gives businesses an outline of best practices to help decide where to focus time and money for cybersecurity protection. Other topics covered are: Cybersecurity begins with strong physical security Ransomware Phishing…
The Federal Trade Commission has released a short guide for businesses on steps to take once a breach has occurred. The guide is below. For advice on implementing a plan to protect consumers’ personal information, to prevent breaches and unauthorized access, check out the FTC’s Protecting Personal Information: A Guide for Business and Start with Security:…
FTC Spells Out Native Advertising Enforcement Policy For the past several years, the FTC has expressed increasing concern over the use of “native advertising” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. This week the FTC spelled out its enforcement position on native advertising,…
Below from a prior post are Social Media examples in the updated guidelines and then Acting Division Head Chuck Harwood’s explanation of social media disclosures at the September US-China Legal Exchange. Prior Posts: FTC Updates Dot Com Disclosure Guidelines (Mar 13) FTC Reboots .com Disclosures: Four Key Points and One Possible Way to Bypass the Issue Altogether…
Below is current Acting Division Head Chuck Harwood’s explanation of social media disclosures at the September US-China Legal Exchange.
FTC PRESS RELEASE FTC Staff Revises Online Advertising Disclosure Guidelines “Dot Com Disclosures” Guidance Updated to Address Current Online and Mobile Advertising Environment The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Updating guidance known as Dot Com Disclosures, which was…
FTC Guide on Marketing Mobile Apps The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTC’s new publication, “Marketing Your Mobile App: Get It Right from the Start,” notes that there are general guidelines that all app developers should…
What do the Endorsement Guides mean for bloggers? How do Bloggers Comply? Is the FTC Going to Sue Bloggers?
Cyber Report 