FTC Guidelines re Free

§ 251.1 The guide. (a) General. (1) The offer of “Free” merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise or service with the purchase of some other article or service has often been found to be a useful and valuable marketing tool. (2) Because the purchasing public continually…

FTC GUIDES AGAINST DECEPTIVE PRICING

FTC GUIDES AGAINST DECEPTIVE PRICING Sec 233.1 233.2 233.3 233.4 233.5 Former price comparisons. Retail price comparisons; comparable value comparisons. Advertising retail prices which have been established or suggested by manufacturers (or other nonretail distributors). Bargain offers based upon the purchase of other merchandise. Miscellaneous price comparisons. Authority: Secs. 5, 6, 38 Stat. 719, as…