Webinar 4/26: Social Media Influencers and the FTC

Jeffrey Greenbaum and I will be presenting a webinar on Social Media Influencers and the FTC on Thursday, April 26th at Noon Pacific. The Federal Trade Commission is paying increased attention to social media influencer marketing. After a series of warnings, the FTC has begun enforcement actions against influencers and their advertisers.  What do influencers…

CLBR #288: FTC and Influencer Marketing with Jeffrey A. Greenbaum

FTC and Influencer Marketing with Jeffrey A. Greenbaum LISTEN/DOWNLOAD Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to discuss the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. Topics Covered State of the FTC Honored that @POTUS has expressed his intent to nominate me as a judge on the U.S. Court of Federal…

Lord & Taylor Enters Native Advertising Consent Decree

In 2009, the Federal Trade Commission updated its endorsement guidelines to, among other things, include bloggers. In 2013 it updated its DotCom Disclosure guidelines to address social media.   It issued numerous warnings before finally cracking down in 2015 in the AmeriFreight matter. For the past several years, the Federal Trade Commission expressed increasing concern over the use…

FTC Spells Out Native Advertising Enforcement Policy

FTC Spells Out Native Advertising Enforcement Policy For the past several years, the FTC has expressed increasing concern over the use of “native advertising” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  This week the FTC spelled out its enforcement position on native advertising,…

FTC Goes After Roca Labs for False Claims and Consumer Gag Orders

FTC GOES AFTER ROCA LABS FOR “ADVERSARIAL RELATIONSHIP WITH THE TRUTH” AND USE OF GAG ORDERS Last week the Federal Trade Commission filed an enforcement action against Roca Labs, Inc. and Roca Labs Nutraceutical USA, Inc.; as  marketers of a line of weight-loss supplements who allegedly made baseless claims for their products, and then threatened to…