Lord & Taylor Enters Native Advertising Consent Decree

In 2009, the Federal Trade Commission updated its endorsement guidelines to, among other things, include bloggers. In 2013 it updated its DotCom Disclosure guidelines to address social media.   It issued numerous warnings before finally cracking down in 2015 in the AmeriFreight matter. For the past several years, the Federal Trade Commission expressed increasing concern over the use…

FTC Spells Out Native Advertising Enforcement Policy

FTC Spells Out Native Advertising Enforcement Policy For the past several years, the FTC has expressed increasing concern over the use of “native advertising” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  This week the FTC spelled out its enforcement position on native advertising,…

FTC Goes After Roca Labs for False Claims and Consumer Gag Orders

FTC GOES AFTER ROCA LABS FOR “ADVERSARIAL RELATIONSHIP WITH THE TRUTH” AND USE OF GAG ORDERS Last week the Federal Trade Commission filed an enforcement action against Roca Labs, Inc. and Roca Labs Nutraceutical USA, Inc.; as  marketers of a line of weight-loss supplements who allegedly made baseless claims for their products, and then threatened to…

FTC Going Strong at 100 with Major Internet Enforcement Actions

This week the Federal Trade Commission will have a banquet and symposium celebrating its 100th anniversary (with more than 20 past and current FTC officials).  The FTC Act, which gave the agency the power to regulate “unfair methods of competition in or affecting commerce and unfair or deceptive acts or practices in or affecting commerce,”…

FTC Declines to Take Action Over Yahoo! Astroturfing

FTC Issues No Action Letter Over Yahoo! Astroturfing The Federal Trade Commission has declined to take action In response to press reports that Yahoo! employees posted positive reviews of Yahoo! mobile apps on iTunes without disclosing their affiliation as required by the FTC’s Endorsement Guidelines. The FTC enumerated the following factors for this decision: there were…