FTC Warns Search Engines on Disclosure Compliance

The FTC has consistently stressed that a consumer should know when content is advertisements.  As a result, the FT C has sent letters to search engines instructing them to clarify how they display ads within search results since “the features traditional search engines use to differentiate advertising from natural search results have become less noticeable to…

CLBR Episode #93: Dan Tynan on Facebook, Broken Internet, Banana Endorsements, Dan Ackroyd and the Big East

DAN TYNAN RETURNS TO CLBR For a Free Wheeling Discussion on Facebook Likes, Broken Internets, Banana Endorsements and a Surprise Dan Ackroyd Appearance (Kind of) Background More Privacy Perils: Facebook Data Is Greater Than The Sum Of Your Likes (Forbes) The Internet: You broke it, you own it. Now fix it. Would you trust a LinkedIn…

FTC Updates Dot Com Disclosure Guidelines

FTC PRESS RELEASE FTC Staff Revises Online Advertising Disclosure Guidelines “Dot Com Disclosures” Guidance Updated to Address Current Online and Mobile Advertising Environment The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Updating guidance known as Dot Com Disclosures, which was…

CLBR Segment 2: News Update and Debates

NEWS UPDATE & FOLLOW UP Google to Block YouTube Video in Brazil Google Brazil to Take Down Controversial Video Chief Arrested Over Video Google Brazil Chief Arrested Over YouTube Video Cal Enacts Anti-Social Media Snooping Law Praised by ACLU Prof Goldman is a critic See Backgrounder for May 16th CLBR on this topic FTC Watch…

Washington Watch: FTC Expands COPPA Reach and Scrutinizing “Up to” Claims

FTC Proposal Would Expand COPPA Reach to Ad Networks Collecting Info from Children The Federal Trade Commission is seeking comment on proposed clarification of the Children’s Online Privacy Protection Act to  expand the reach of sites covered by the act to include a plug-in or ad network is covered by the Rule when it knows or…

Washington Watch: Rights, Disclosures and Investigations

Issa-Wyden Generate Buzz on Internet Bill of Rights Speaking at the Personal Democracy Forum, anti-SOPA allies Senator Ron Wyden (D-OR) and Representative Darrell Issa (R-CA) suggested that it was time for an Internet Bill of Rights and have launched a crowd-sourcing site to incorporate third parties’ views. The proposed Bill of Rights has the following…

CLBR Segment 1: Updating the E-Disclosure Guidelines

Background 2000 FTC Unveils DotCom Disclosure Guidelines.  As the Guidelines explained “[d]isclosures that are required to prevent deception mor to provide consumers material information about a transaction—must be presented “clearly and conspicuously.”” To evaluate whether a particular disclosure is clear and conspicuous, consider: the placement of the disclosure in an advertisement and its proximity to the claim…