FTC Releases Disclosure Guide for Influencers

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure…

Webinar 4/26: Social Media Influencers and the FTC

Jeffrey Greenbaum and I will be presenting a webinar on Social Media Influencers and the FTC on Thursday, April 26th at Noon Pacific. The Federal Trade Commission is paying increased attention to social media influencer marketing. After a series of warnings, the FTC has begun enforcement actions against influencers and their advertisers.  What do influencers…

CLBR #288: FTC and Influencer Marketing with Jeffrey A. Greenbaum

FTC and Influencer Marketing with Jeffrey A. Greenbaum LISTEN/DOWNLOAD Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to discuss the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. Topics Covered State of the FTC Honored that @POTUS has expressed his intent to nominate me as a judge on the U.S. Court of Federal…

FTC Nails Social Media Influencers, Warns Others

The Federal Trade Commission recently settled with “TmarTn” Martin and Thomas “Syndicate” Cassell, two social media influencers who are widely followed in the online gaming community, on charges that they deceptively endorsed the online gambling service CSGO Lotto, while failing to disclose they jointly owned the company. They also allegedly paid other well-known influencers thousands of…