Jeffrey Greenbaum and I will be presenting a webinar on Social Media Influencers and the FTC on Thursday, April 26th at Noon Pacific. The Federal Trade Commission is paying increased attention to social media influencer marketing. After a series of warnings, the FTC has begun enforcement actions against influencers and their advertisers. What do influencers…
FTC and Influencer Marketing with Jeffrey A. Greenbaum LISTEN/DOWNLOAD Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit, returns to discuss the Federal Trade Commission’s (FTC) increased focus on Influencer Marketing. Topics Covered State of the FTC Honored that @POTUS has expressed his intent to nominate me as a judge on the U.S. Court of Federal…
The Federal Trade Commission recently settled with “TmarTn” Martin and Thomas “Syndicate” Cassell, two social media influencers who are widely followed in the online gaming community, on charges that they deceptively endorsed the online gambling service CSGO Lotto, while failing to disclose they jointly owned the company. They also allegedly paid other well-known influencers thousands of…
WB Caught in Shadows by FTC Warner Brother’s popular video game Shadow of Mordor got a new audience – the Federal Trade Commission. WB promoted the game using paid influencers to post positive reviews on YouTube. This including hiring influential gamers to post videos promoting Shadow of Mordor – videos that ultimately yielded more than 5.5…
In 2009, the Federal Trade Commission updated its endorsement guidelines to, among other things, include bloggers. In 2013 it updated its DotCom Disclosure guidelines to address social media. It issued numerous warnings before finally cracking down in 2015 in the AmeriFreight matter. For the past several years, the Federal Trade Commission expressed increasing concern over the use…
