1-800 Contacts’ War on Keyword Advertising Triggers FTC Complaint
Let it not be said that Utah-based 1-800 Contacts is not persistent. Once it began losing sales to lower-priced online competitors, the nation’s largest online seller of contact lenses has engaged in a protracted battle against competitive search advertisements to avoid having to compete on the basis of price. In 2004, 1-800 Contacts was behind…