600 Penn: Astroturfing Consent Decree, Acai Berry Bust and Substantiation Requirements

FTC Tags Reverb Communications for Astroturfing Public Relations firm Reverb Communications became one of the first companies to enter a consent decree under the new FTC Blogger Endorsement Guidelines after the FTC charged it with using its employees to post favorable reviews for clients.  Under the consent decree, Reverb and its owner must remove any…