Top Story: Looming Battle over Do Not Track

ADVERTISERS REVOLT OVER IE10’S DO NOT TRACK SETTING, FTC SETS YEAR-END DEADLINE FOR PROGRESS While privacy legislation has stalled, do not track has continued to be in debate due to recent actions of Microsoft and the World Wide Web Consortium (w3C).  Microsoft’s decision to set the latest Internet Explorer browser default setting to do not…

Microsoft Makes “Do Not Track” IE10 Default Setting

Microsoft’s Internet Explorer’s default setting will soon be to block tracking by third-party advertisers, as its Chief Privacy Officer explained “consumers should be empowered to make an informed choice.”  Advertisers, however, are fuming over the move, with IAB President Randall Rothenberg asserting that ”a default setting that automatically blocks content violates the consumer’s right to choose.”  Currently…

DAA Wins Praise for Expansion of Self Reg Principles, Facebook Draws Fire for Offline Tracking

DAA Wins Praise From FTC, Expands Self-Regulatory Principles Facebook Draws Fire from Rockefeller Two years ago the American Association of Advertising Agencies, the Association of National Advertisers, the American Advertising Federation, the Direct Marketing Association, the Interactive Advertising Bureau and the Network Advertising Initiative joined forces to create the Digital Advertising Alliance (DAA) to develop…