FTC Issues No Action Letter Over Yahoo! Astroturfing The Federal Trade Commission has declined to take action In response to press reports that Yahoo! employees posted positive reviews of Yahoo! mobile apps on iTunes without disclosing their affiliation as required by the FTC’s Endorsement Guidelines. The FTC enumerated the following factors for this decision: there were…
FTC BLOG POST FTC Reboots .com Disclosures: Four Key Points and One Possible Way to Bypass the Issue Altogether By Lesley Fair March 12, 2013 – 2:04pm We asked how the FTC’s 2000 staff guidance document Dot Com Disclosures was working for you, and you said it was due for some updating. After hosting a workshop and…
DAN TYNAN RETURNS TO CLBR For a Free Wheeling Discussion on Facebook Likes, Broken Internets, Banana Endorsements and a Surprise Dan Ackroyd Appearance (Kind of) Background More Privacy Perils: Facebook Data Is Greater Than The Sum Of Your Likes (Forbes) The Internet: You broke it, you own it. Now fix it. Would you trust a LinkedIn…
NEWS UPDATE & FOLLOW UP Google to Block YouTube Video in Brazil Google Brazil to Take Down Controversial Video Chief Arrested Over Video Google Brazil Chief Arrested Over YouTube Video Cal Enacts Anti-Social Media Snooping Law Praised by ACLU Prof Goldman is a critic See Backgrounder for May 16th CLBR on this topic FTC Watch…
Background 2000 FTC Unveils DotCom Disclosure Guidelines. As the Guidelines explained “[d]isclosures that are required to prevent deception mor to provide consumers material information about a transactionmust be presented clearly and conspicuously.” To evaluate whether a particular disclosure is clear and conspicuous, consider: the placement of the disclosure in an advertisement and its proximity to the claim…
FTC Bureau Chief Outlines Enforcement Priorities at IAPP Conference David Vladeck, Director of the FTC’s Bureau of Consumer Protection stressed that the FTC’s future privacy enforcement priorities will involve (i) more cases involving “pure privacy”, i.e., cases involving practices that try to circumvent consumer’s expectations (such as the Sears case where Sears failed to fully disclose the…
What do the Endorsement Guides mean for bloggers? How do Bloggers Comply? Is the FTC Going to Sue Bloggers?
The Federal Trade Commission (FTC) seems to be at the center of most major internet issues with its recently released and heavily criticized guide for endorsements by bloggers; the Red Flags Rule, the upcoming privacy town hall which will revive the debate over further privacy regulation (especially with respect to behavioral targeting) and the pending…
Sears, Overstock Pay Price for Inadequate Consumer Notice Sears initiated a program where consumers visiting Sears.com and Kmart.com could become members of the “My SHC Community.” Members were paid $10 to participate in return for downloading a toolbar that would track their “online browsing.” The toolbar did more than that, however, collecting information such as…
Cyber Report 