FTC Nabs Fake News Affiliate Marketers

FTC Nabs Fake News Affiliate Marketers As part of its ongoing crackdown on fake news sites to promote acai berry and other products (see exhibit left), the FTC entered into a consent decree with Intermark Communications (d/b/a Copeac) for using fake news sites to promote its products.  According to the FTC Press Release: Copeac not…

Top Stories of 2011

TOP STORIES OF 2011 #1  AMAZON WARS 2010 ended with the Amazon Tax in effect in three states totally approximately ten percent of the population and GDP.  With the addition of Arkansas, Calfornia, Connecticut, Illinois, Pennsylvania and Vermont the tax has some applicability in states which comprise about 1/3 of the population and GDP the…

Say It Isn’t So! FTC Busts Mobile Acne App

This one needs no explanation. But here is an excerpt from the FTC’s release nonetheless. “Acne Cure” Mobile App Marketers Will Drop Baseless Claims Under FTC Settlements Marketers who advertised that their smartphone applications could treat acne have agreed to stop making baseless claims in order to settle FTC charges. The mobile applications, commonly referred…

600 Penn: Astroturfing Consent Decree, Acai Berry Bust and Substantiation Requirements

FTC Tags Reverb Communications for Astroturfing Public Relations firm Reverb Communications became one of the first companies to enter a consent decree under the new FTC Blogger Endorsement Guidelines after the FTC charged it with using its employees to post favorable reviews for clients.  Under the consent decree, Reverb and its owner must remove any…

OLD MEDIA V. NEW MEDIA

FTC Trial Hindenburg:  Tax ISP Access to Save Newspapers In one of the greatest examples of a lead trial balloon in recent memory, an FTC staff report raised the possibility of imposing taxes to subsidize the newspaper industry.  Bennet Kelley and veteran journalist Len Lazarick (who recently was the Annapolis correspondent for the Baltimore Examiner…

Enforcement Update: FTC Free Credit Report Rules and More

FTC UPDATE:  NEW COMMISSIONERS, FREE CREDIT REPORT RULES AND ENFORCEMENT ACTIONS Senate Confirms New Commissioners The Senate confirmed Julie Brill and Edith Ramirez to serve a seven-year term as Commissioners replacing former FTC Chairwoman Majoras and Commissioner Jones-Harbour who steps down on April 6th.  Commissioner Brill has been very active in consumer privacy issues and…

Top Story: Stage Set for Privacy Showdown in 2010

From 9/21 Cyber Report Last week the Federal Trade Commission announced that beginning on Dec. 7th, it will hold the first in a series of three public round tables to discuss the growth of social networking, cloud computing, online and advertising marketing with a goal towards determining “how best to protect consumer privacy while supporting…