The Looming Battle Over Ad Blocking Part 1: The Numbers eMarketer projects that nearly 1/3 of American internet user will use an ad blocker by next year. YEAR USERS PCT OF INTERNET USETS 2014 39.7 million 15.7% 2015 51.9 million 20.0% 2016 69.8 million 26.3% 2017 86.6 million 32.0% HubSpot reports that Ad-Blocking cost the…
For several years now, the online ad industry, internet browser suppliers and others have engaged in a debate over the appropriate standards for a “Do Not Track” protocol. The Digital Advertising Alliance, has established a self-regulatory program to enable consumers to opt-out of tracking with participating companies. The stumbling point in the debate with browser…
Microsoft’s Internet Explorer’s default setting will soon be to block tracking by third-party advertisers, as its Chief Privacy Officer explained “consumers should be empowered to make an informed choice.” Advertisers, however, are fuming over the move, with IAB President Randall Rothenberg asserting that ”a default setting that automatically blocks content violates the consumer’s right to choose.” Currently…
The Federal Trade Commission (FTC) seems to be at the center of most major internet issues with its recently released and heavily criticized guide for endorsements by bloggers; the Red Flags Rule, the upcoming privacy town hall which will revive the debate over further privacy regulation (especially with respect to behavioral targeting) and the pending…
