The Looming Battle Over Ad Blocking

The Looming Battle Over Ad Blocking Part 1:  The Numbers eMarketer projects that nearly 1/3 of American internet user will use an ad blocker by next year.  YEAR  USERS  PCT OF INTERNET USETS  2014  39.7 million 15.7%  2015  51.9 million  20.0%  2016  69.8 million  26.3%  2017  86.6 million  32.0% HubSpot reports that Ad-Blocking cost the…

Gloves Come Off in Do Not Track Battle

For several years now, the online ad industry, internet browser suppliers and others have engaged in a debate over the appropriate standards for a “Do Not Track” protocol.  The Digital Advertising Alliance, has established a self-regulatory program to enable consumers to opt-out of tracking with participating companies.  The stumbling point in the debate with browser…

Microsoft Makes “Do Not Track” IE10 Default Setting

Microsoft’s Internet Explorer’s default setting will soon be to block tracking by third-party advertisers, as its Chief Privacy Officer explained “consumers should be empowered to make an informed choice.”  Advertisers, however, are fuming over the move, with IAB President Randall Rothenberg asserting that ”a default setting that automatically blocks content violates the consumer’s right to choose.”  Currently…