CLBR Segment 1: Updating the E-Disclosure Guidelines

Background 2000 FTC Unveils DotCom Disclosure Guidelines.  As the Guidelines explained “[d]isclosures that are required to prevent deception mor to provide consumers material information about a transaction—must be presented “clearly and conspicuously.”” To evaluate whether a particular disclosure is clear and conspicuous, consider: the placement of the disclosure in an advertisement and its proximity to the claim…