Websites Fight Back Over Ad Blocking The online advertising industry is growing increasingly concerned over the growth in the usage of ad blocking software. This is especially true in light of the findings from the 2015 DCN Consumer Ad Block Report and the Page Faire – Adobe 2015 Ad Blocking Report Ad Blocking by the Numbers Among…
Silicon Beach is Booming and Shifting to Playa Vista Things are looking bright for Silicon Beach. Entrepreneur Magazine reports that according to the L.A. Economic Development Council, the city has more people employed in high-tech jobs (368,500) than any other metro region in the U.S. In addition, according to the Kaufman Index of Entrepreneurial Activity the city claimed…
FTC Issues No Action Letter Over Yahoo! Astroturfing The Federal Trade Commission has declined to take action In response to press reports that Yahoo! employees posted positive reviews of Yahoo! mobile apps on iTunes without disclosing their affiliation as required by the FTC’s Endorsement Guidelines. The FTC enumerated the following factors for this decision: there were…
Who Won and Why With Pollster Michael O’Neil Michael J. O’Neil is President of O’Neil Associates, a national public opinion research firm based in Tempe, Arizona. O’Neil Associates has conducted more than 1,700 opinion research surveys in the last 35 years for entities including Fortune 100 companies, law firms, labor unions, hospitals, utilities, nonprofits, and…
Ascentive Settles Scareware Class Action for $9.6MM Software vendor Ascentive, best known for its FinallyFast product, has agreed to pay $9.6 million to settle a class-action complaint that alleged it tricked consumers into believing that their computers were underperforming by providing them with free ‘diagnostic scans’ that were designed to artificially report an exaggerated number…
Cyber Report 