CROSSING THE HUDSON, RUBICON PROJECT HAS SUCCESSFUL IPO

On Tuesday, the Rubicon Project (NYS: RUBI) raised approximately $!00 million with its initial public offering that was seen as not only a validation for the company and its founder Frank Addante, but also for the ad tech industry as a whole.

Rubicon’s success begins with its founder, who founded the company at the age of 28. Rubicon is his 5th successful startup (see below). This video tour sums up his management philosophy and may help explain why the company became one of the fastest growing ad tech companies in history.

I have had the pleasure of working with them at an early stage and seeing this remarkable growth. In 2010, Frank and I spoke on behavioral targeting and privacy at South by Southwest and the most daunting task about it was introducing Frank to the audience in a way that conveyed all that he had accomplished before Rubicon.

So congratulations to Frank and Team Rubicon on this achievement. We know from your track record, that this is just the beginning

Frank’s prior companies from his bio:

An engineer turned entrepreneur, Frank is an early pioneer of digital advertising technology and a successful repeat entrepreneur. Frank founded five companies with a combined market value of more than $1 billion. In 2002, Frank founded the email infrastructure provider StrongMail Systems, Inc. (Sequoia Capital backed) and led the company to market leadership in less than four years. Prior, Frank was CTO and Technology Founder of L90, where he pioneered one of the Internet’s first ad serving platforms, adMonitor. L90 was acquired by DoubleClick following a successful $112 million IPO. Frank started his internet career with the creation of Starting Point, a search engine that was ranked the 7th most popular site on the Internet in 1997 and was acquired by CMGI.

In 2011, Frank was named Ernst and Young Los Angeles Entrepreneur of the Year.